Our Story

THAT STUDIO started the way most good things do; with a strong point of view and an even stronger sense of purpose.

After more than a decade working in fashion as both a designer and a stylist, our founder kept returning to the same problem; the pieces that truly worked — the ones that felt right, moved right, and somehow made everything else in the wardrobe click — were scattered. Hidden between too much noise.

So she built the edit she'd always wanted.

THAT STUDIO is a curated multi-label shop rooted in Budapest, where our own private label sits alongside a carefully chosen circle of independent brands. What connects them isn't a category or a trend — it's a shared aesthetic language. Precise cuts. Distinctive silhouettes. Fabrics that earn their place. The kind of pieces that look effortless yet are impossible to ignore.

We call it almost-basics reimagined. Each piece is quietly special on its own — and becomes something more when worn together.

This is a wardrobe built for individuality. For people who dress with intention.

Some people collect art. We collect remarkable garments.

Our first physical space is opening in Budapest — and we can't wait to see you there!